Finding new ways to promote your services and reach prospective customers is something every therapist wants to achieve for their clinic. But, knowing how to do this can be pretty confusing. There are many ways to promote your business and reach potential customers, but finding a marketing method that is successful and doesn’t cost a fortune can seem impossible.
One marketing tool that consistently delivers is email newsletters. Building a list of subscribers and sending out regular newsletters is one of the most effective methods of reaching existing and potential clients. Email newsletters deliver one of the highest rates of return on investment, so if you don’t already send out a newsletter as part of your regular marketing activities, this is something you should pursue.
Here are just some of the ways newsletters can help grow your therapy business:
Establish Yourself as an Expert
As a therapist, your reputation and knowledge are your biggest assets. Building up trust between yourself and your patients is vital; you need them to have confidence in your expertise and your ability to treat them. Sending out a newsletter helps communicate your expertise and knowledge to your potential clients and builds trust before you have even met them in the clinic. Establishing yourself as an expert in your field will make potential customers far more likely to choose your clinic over your competitors.
Engage Potential Clients With Your Brand
Your email subscriber list is likely to be made up of current patients, past patients, and prospective customers. Your current patients are already engaged with your brand and benefit from the services you provide. For past patients and prospective patients, your email newsletter is a chance to gain their attention and engage them in your brand enough for them to want to find out more. One of the great things about marketing your business via a newsletter is you already have a ready-made audience; your subscribers are people that have demonstrated an interest in your services and have signed up to find out more. This means you are already halfway to converting them into customers, as much of the hard work has been done.
Highlight Your Services
Sending out newsletters provides you with the perfect opportunity to showcase the services you offer. Through your newsletter, you can keep your subscribers up-to-date with new services you offer and put a spotlight on existing services to encourage greater uptake. Highlighting the services you provide brings them to the attention of your audience and triggers their interest. You can even tailor your newsletters to suit different segments of your audience. Targeting specific content to segments of your subscribers is an excellent way to focus your promotional efforts and deliver improved results.
Encourage Readers to Find out More
Creating engaging content and distributing it in your email newsletter is an excellent way to encourage your subscribers to learn more about the subject and your clinic. Adding a call to action at the end of the content, such as encouraging readers to schedule a consultation, will help you build your customer base as a direct result of your newsletter.
Reach a Large Audience Fast
As well as providing you with a ready made audience, sending out a newsletter also enables you to reach a significant number of potential customers all at once. There are very few marketing methods that can directly reach your audience and even fewer can do it in large volumes, so a newsletter provides a unique marketing opportunity for your therapy business.
Bring More Visitors to Your Website
Therapy websites are often the first point of contact prospective clients have with a clinic. When deciding which therapist to choose, future patients are likely to search online. Having your website ranking in a high position on the search engine results page is crucial to get your clinic noticed ahead of your competitors and encourage prospective customers to click through to your site. Your newsletter can indirectly help improve your search engine rankings; as the more visitors you have to your site and the lower your bounce rate, the higher your site should rank on the search engine results pages.
Effective and Low-Cost Marketing Tool
When it comes to finding low-cost marketing tools that deliver an impressive return on investment, email newsletters are a perfect choice. Newsletters help grow your therapy business by promoting your services to a ready made audience. With the help of your newsletter, you will be equipped with all you need to convert subscribers into customers.