The Importance Of Your “About” Page On Your Therapy Website

What happens if you don’t have an “About” page on your therapy website

Many therapy business owners are cautious when it comes to putting information about themselves on their site to be freely available to the world, but not having a page dedicated to the relevant details about the business, along with a friendly photo of you or your team, can be detrimental when trying to attract new clients. It is one of the most important pages to have on your therapy site, if not the most important. Not only are you providing a service, you’re providing a service that caters to clients’ health needs and they need to know that they are in qualified and experienced hands.

In reality, if you don’t have an “about us” or “about me” page for your therapy site, you are likely losing clients before they’ve even had the chance to use your expert services. When a potential client goes to the effort of finding your site, learns more about the services you offer and then wants to learn more about the therapist providing these services, without this essential page, it’s likely you are missing out on that person taking the last step and picking up the phone to your practice to make an appointment. Without an “about” page, they know nothing of the expertise behind the therapist or team. When entrusting their health and wellbeing to a therapist, and with the vast number of therapists likely available in their nearby areas – or those offering mobile services willing to travel to them – they are spoilt for choice and if they have to put in more effort than a few simple clicks of a mouse and reading a few lines of text, they will move onto the next option. Your “about” page should be concise but still make you stand out from competitors – no pressure!

Here are some further points to take into consideration when deciding what information to include on your “about” page:


Let clients know how your therapy practice is unique

In any bio it’s important to include your qualifications and additional training that might set you apart from the rest. That one-day CPD course that you did three years ago? Include it – it all goes towards what makes you and your practice unique. What is your treatment protocol? Do you have an additional touch that sets you apart from other similar practices? Include anything that may entice potential clients dealing with specific issues.


Contact information including physical address

Potential clients want to see a contact number to easily be able to pick up the phone to make an appointment. Don’t forget to include your physical location because most clients need to know if your location is the most convenient for them. If you don’t include your location and the client calls to book an appointment only to find that you’re slightly out of their ideal location, it’s not only disappointment for yourself and them, but a waste of valuable time. Having a landline number and a physical address stated on your site is also another way to build the all-important trust and credibility when trying to attract new clients.


Relationship building

If your practice has more than one therapist, include a short bio and a photo for each of them. Providing this vital information can help clients to choose their therapist according to their requirements and can provide a sense of comfort to a client – they need to feel an element of trust and be confident with their choice when deciding on a new therapy practice. Including a photo can help to build rapport even before a client has visited the practice!

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