The latest research shows that more people than ever before are reaching out to therapists. One study found that while one in five people sought the help of a psychotherapist or counsellor in 2010, this number has now increased to 28% or more than one in every four people. Demand for therapists across all sectors is growing, which is good news for therapy businesses. However, with this, it becomes increasingly important to make your therapy business stand out against your competitors.
So, how can your therapy website work harder for you by making your business look the best? Here are seven top tips to give your therapy website an edge.
- Show yourself!
It can be so tempting to hide your therapy business behind a world of stock photos that makes your practice look bigger or more professional. However, the problem is that everyone else is doing the exact same thing. With many therapy websites having the same images, they all become disingenuous to the prospective client. Meaning they’ll look elsewhere. So instead of stock photographs, enlist your local photographer to take real photographs of you and your practice.
Tip: Enlist friends or offer a discount to a client or two so that you can take some photos of you treating in action. Just make sure to have their permission and focus the photographs on you rather than the client.
- Stay ahead
New research studies come out all the time which could influence your way of working or be yet another reason for clients to reach out to you. Show that you are on the ball with all of the latest developments in your industry by introducing regular features on your website and social media.
Tip: You don’t have to reinvent the wheel with all of your blog content. A healthy mix of curated content and original content can save you valuable time.
- Provide proof
Yes, your website may say that you have accreditations from all of the professional bodies that make you an expert. But, the average person won’t know anything about the qualifications you have. While they are still important to list, think of other ways you can prove your capabilities. Consider promoting success stories on your blog, adding case studies or sharing metrics. For example, do you have a high success rate or quick results? Prove it!
Tip: A graphic is a simple yet effective way to demonstrate metrics on your website
- Add an infographic
For many web visitors, pictures speak louder than words. Therapy subjects can often be very meaty, especially for the beginner who is searching for the therapy answer they are looking for. However, with an infographic, you can break down the information into bite-sized chunks. Making it easier for beginners to understand.
Tip: Look for relevant statistics to add to the infographic for better visuals.
People love free stuff. While you shouldn’t be giving away your services for free, a free eBook or phone consultation can provide an instant connection with clients, making them more inclined to reach out to you.
Tip: Exchange free stuff for contact details for your database to improve future marketing campaigns.
- Create videos
Prospective clients may like to know exactly what they’re getting through your service, especially if it is relatively niche. Having explainer videos or demonstration videos are a great way to show viewers what they can expect during a session at your practice.
Tip: Use a variety of videos on your site if they are proving successful. Consider client feedback videos or self-help videos for support after sessions with you.
- Get connected
In our busy lives, many people don’t have time to call during office hours to book an appointment. Your website can really stand out by having a range of contact methods. Consider online booking, free call back service or even live chat as a way to maximise your conversion rate.
Tip: Boost your SEO by making sure all of these contact details are readily available on your Google My Business page too.