Booking an online session can feel like a small leap for a new client. They are not walking into a room they can picture. They are clicking a link, at home, often with someone else in the next room.
Most of the worry is practical. Which app? Do I need a camera? What if the Wi-Fi drops halfway through? Where do I even sit?
A short, clear online sessions page answers those questions before anyone has to ask. We build websites for therapists, and online work is one of the areas where a few plain sentences make the biggest difference to how ready someone feels. Below is a practical checklist. No rankings. No traffic claims. Just the details that help a new client turn up on time and settled.
Why online sessions deserve their own section
If you offer both in-person and online work, a single line saying “sessions also available online” leaves a lot unsaid. Visitors who prefer online often have a reason: distance, health, caring duties, or simply feeling safer at home. They want to know you have thought about how it works for them, not just that it is possible.
That can be a page of its own or a clear section on your Services or Fees page. What matters is that it is easy to find from the homepage and the main menu.
Seven things to cover
1. Which platform you use
Name it. Zoom, Microsoft Teams, Google Meet, a secure video service built for therapists, or telephone. Say whether the client needs to download anything or can join in a web browser. If you offer phone sessions as well, say so here too.
2. How the link arrives
Will they get a link by email when they book, the day before, or a few minutes before the session? Is it the same link each week? A single sentence stops the “I never got the link” panic at 9:58.
3. What they need at their end
A phone, tablet or computer, a reasonable internet connection, headphones if they have them, and a private space where they will not be overheard. Keep it gentle. Some clients take sessions in a parked car or a quiet corner at work, and that is fine if it works for them.
4. What happens if the connection drops
This is the question people rarely ask but often worry about. Say what you will do: for example, you will try to reconnect for a few minutes, then call the phone number they have given you. Asking for a back-up number at booking makes this easy.
5. Where you can work with clients
If you only see clients who are in the UK, or in certain countries, say so plainly. Check your professional body’s guidance and your insurance, then put the answer on the page so nobody books and is turned away later.
6. Fees, length and cancellations
If online sessions cost the same as in-person sessions, say that. If the length or cancellation terms differ, spell it out here rather than leaving visitors to piece it together from the Fees page.
7. Privacy in ordinary words
Clients often wonder whether sessions are recorded and who else might see their details. A short line such as “I do not record sessions” (if that is true for you) does a lot of reassuring. Your privacy notice should match how you actually work online, including the video platform you use. If tailored UK therapy privacy documents are still on your to-do list, TheraComply is our optional £24/year route for that paperwork.
What “good enough” looks like
- A visitor can tell within ten seconds whether you offer online sessions.
- The platform, the link and the set-up are explained in under 200 words.
- The dropped-connection plan is written down, not just in your head.
- The same details appear in your booking confirmation email, so nobody has to go back to the website to check.
- The page still makes sense on a phone, because that is where many people will read it, and sometimes where they will join from.
Common trips we see
“Online available” buried in the footer. If online work is a real part of your practice, give it a proper place in the menu or on the Services page.
A platform name with no instructions. “Sessions via Zoom” assumes everyone has used it. One line on joining from a browser helps the less confident.
Old wording from 2020. Pages written in a hurry during lockdown often still say things like “while the clinic is closed”. Read it again with fresh eyes and update it to describe how you work now.
Different answers in different places. The Fees page says 50 minutes, the online page says an hour, the booking email says something else. Pick one and make them match.
A small job with a big payoff
You do not need a redesign to get this right. A clear heading, seven short answers and a link from your homepage will do most of the work. Then review it whenever you change platform, fees or the areas you can work in.
If you already have a managed website with us, this is exactly the kind of page you can add or edit yourself, and we are happy to help if you get stuck. If your current site makes online work hard to explain, tell us how you practise and we can talk through a clearer structure for a new or rebuilt website.
Short answers
Should online sessions have their own page?
If online is a big part of your work, yes. If it is occasional, a clear section on your Services or Fees page is enough, as long as it is easy to find.
Do I need to name the platform?
It helps. Clients feel more ready when they know what to expect, and it saves you answering the same question by email.
Should I mention what clients need at their end?
Yes, briefly and kindly. A device, a connection, headphones if possible and a private space covers it.
What about clients outside the UK?
Check your professional body’s guidance and your insurance first, then state your position clearly on the page.
Thanks for reading. May your next online client click the link knowing exactly what happens next.